créée le 05 / 03 / 2014

Investing in Côte d’Azur

Most luxurious tourism French property

Investing in the South of France

The winner of the most luxurious tourism French property is in the South of France, i.e. the renowned Côte d’Azur, due to summer sun and its openness to other luxurious cities such as Nice and Monaco. The world’s richest buyers, also nicknamed the ultra-high-net-worth individuals (UHNWIs), invest in the south in order to acquire leisure properties but reports underlined that the purchasers' attitudes are not similar in the East and the West of the country.

Yolande Barnes, Director of Savills World Research which is famous for its innovative and forward thinking approach to property research, highlighted that “properties here are very carefully designed to maximize privacy and sometimes have a private beach. This is increasingly sought after as parts of the wider area become increasingly commercialized and urbanized.”

Foreign residential properties in France

Russian investment in French real estate

As the Opp Connect’s breaking news shows, the Global Prime Sector’s top residential fields are ranked by global reach, French real estate values, exclusivity and luxury tourism measured by the highest price for a luxury hotel suite. The reports indicate that Russian wealth in this area is most obvious as investing both in a city home and a country home is part of Russian ‘dacha’ culture. Yolande Barnes added that “modern Russian wealth flows primarily into the Mediterranean, the South of France, Italy and, increasingly, to emerging destinations in the Eastern Med such as Montenegro. Russian buyers are also particularly active in the United States and Caribbean.”

Asian investments in French real estate

As regards to Asian investors, investing in leisure properties is not really usual and the Eastern investors are mostly expats from Phuket, Bali and so on. Real estate investments from Asian investors are more valued in urban areas rather than the countryside because they already come from sunny regions and they favor investing in urban environments. Some Chinese investors enjoy investing in vineyards or skiing and others favor to invest into infrastructure projects, agricultural land or income-producing French real estate investments. However, there are some complex realities such as cultural nuances, tax systems, due diligence, and financing.

For over a century, the Côte d’Azur and Alps have been the most adopted French regions in terms of property destinations and attractive French mortgage but the newly rich investors coming from Asia and the Middle East treat leisure time differently. Culture and investment return expectations are at the heart of this claim.